“Because we’re in an international world today, we’re redefining what it means to be an American restaurant,” he says. In looking to define New American cuisine today, some chefs examine the roots of the term, including Eric Ziebold, who says he proudly serves a New American menu at Kinship. “To me that’s how I cook, but it’s a mouthful.” Google describes her restaurant as a “olorful haunt with an inventive, seasonal New American menu & artisan cocktails in a comfy setting.” She characterizes her food as Northern California inspired by Mediterranean flavors and seasonal ingredients. Marjorie Meek-Bradley, who helms Ripple in Cleveland Park, is among those a little bewildered by a description. “We’re having all sorts of trouble with Google, I don’t know where they get some of the language they put on those pages,” says Michael Schlow, the chef and restaurateur behind local restaurants like Tico and Alta Strada, as well as a string of Boston restaurants. Every restaurant Google landing page contains its address, hours, and other need-to-know details, but also features a one-sentence description written by Google employees. Potter confirms that restaurants self-select their category. Caroline Potter, OpenTable’s chief dining officer, says that “American” and “Contemporary American” combined make up roughly one-third of all U.S. Many of the restaurants characterized as “American (New)” on Yelp are described using a synonym, “Contemporary American,” on OpenTable. dining scene has progressively moved so much in just the past decade, and chefs are celebrating new cooking techniques and ethnic flavors,” Van Santos says. She feels more restaurants are choosing to describe themselves as “American (New)” than ever before. Some restaurants create their own Yelp page and thus self-select up to three categories of cuisine type, but other restaurants’ pages are built using information crowd-sourced from diners’ reviews, according to Yelp DC community director Kimberly Van Santos. ![]() ![]() Especially terminology as prevalent as “New American.” Where did it come from? How is it defined? Is it meaningful commentary on cuisine or just a generic catchphrase? metro area are labeled as “American (New).” Yelp is pretty generous in defining the metro area-stretching it all the way to Baltimore-but the point stands: In the restaurant industry, the term New American gets sprinkled around as liberally as salt.īecause diners are so often making decisions on where to eat based on Yelp, OpenTable, and Google searches, the lingo matters. A Yelp query reveals that 744 restaurants in the D.C. Who can forget the head-scratching “It’s complicated” on Facebook? Not to mention the overplayed refrain that was seemingly everywhere in 2015: “I’m just not into labels.” Labeling restaurants, like relationships, can be tough too. Whoops! There was an error and we couldn't process your subscription.
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